Are you a good writer?
Posted on July 20, 2009
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They say that content is king, but that’s only half true. Bad content certainly isn’t the king of anything. If you want to get results with the written word, you need to use the good stuff.
That brings up an important consideration. The world is full of people who think they’re top-notch wordsmiths but who are actually barely able to string a few sentences together. Many of these folks are churning out massive quantities of content without ever realizing that their material is turning stomachs more often than its encouraging sales.
Are you a good writer? If you’re like most people you probably answered “yes” or thought “I’m good enough”. That may or may not be true.
You need to know the truth. The best way to find out is to offer some of your content alongside that of a few competitors to a third-party who’s willing to tell you the truth. Choose a “judge” with a knack for writing and professional writing or editorial experience, if possible.
Content can be king, but only if it meets a certain quality standard. If you’re not sure whether or not you measure up, make an effort to find out.
Are articles losing their traffic “oomph”?
Posted on July 1, 2009
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A few years ago, article marketing was an almost underground way to make a killing. Writing a few correctly optimized articles could lead to a backlink explosion and could drive a great deal of profitable traffic in your direction.
Article marketing still works, but it isn’t quite the bonanza it was a few years ago. Why is that? Are articles loosing their “traffic oomph”.
The answer is “yes and no”. There’s nothing intrinsically different about article marketing today. It still works the same way it always has. The biggest change isn’t with the strategy, it’s the level of competition. Article marketing used to get better results because fewer people were vying for success.
So, it is a little tougher, but it still works just fine. And you can still make money as an article marketer. You need the right content, resource boxes and keyword selection. That’s nothing new. Today, however, you also need to do a “little extra” to separate your contributions from the rest of a larger pack. Giving your articles a little extra mojo can make all of the difference in the world.
You can’t just publish an article at EzineArticles and wait for the money to come pouring in these days. But you can still make article marketing part of a winning strategy.
Abusing your list with gimmicky headlines
Posted on May 17, 2009
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You can’t make money with a list when its members aren’t opening your email. Mailboxes are overflowing and it’s far too easy to send out an email with a title so unremarkable that it never gets opened. That’s a profit killer.
Your email needs a good title. You want to attract attention and to encourage people to open the message. If you can get your open rate up, it stands to reason that your profits should increase along with it.
Unfortunately, that’s led some marketers to rely on gimmicky headlines. These titles might increase open rates, but they don’t have the desired effect. People will open “You have a sale” emails or messages that claim some kind of emergency is afoot. It doesn’t take a great deal of imagination to come up with email titles that people will feel compelled to open.
When they find out the contents don’t match the title, however, they’re a lot more likely to unsubscribe than they are to make a purchase.
Write good titles. Attract attention. Don’t abuse your list with gimmicky approaches, though. That’s the one time when an increased open rate won’t be good news!
A common sales page goof
Posted on March 27, 2009
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There are a billion and one different ways to improve the performance of your sales page. There are so many different variables at play that trying to list them all would be an exercise in futility.
Have you ever wondered why top copywriters can command a fortune for their efforts? That’s why. Those guys and gals know all of the ins and outs of maximizing conversions.
Here’s an example of one common sales page goof people often overlook. You can couple a great design with a good headline and well-written text and still underperform. That can happen when you fail to approach your sales letter with your probable customers’ interests and wants in mind.
You see it all the time, if you’re looking for it. Sales letters that contain so many extraneous details and that go off on tangents that are obviously more interesting to the author than to the target audience.
It’s easy to make that mistake and it can be hard to spot after you pour your heart and soul into a pitch. You need to think about it though. Make sure every word of your sales letters are written with customers in mind. Don’t spend a moment thinking about your interests or perspective. Lock into theirs and you’ll end up with much better results.
Nettorvet
Posted on March 16, 2009
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Nettorvet
Coop Danmark har siden 1999 udbudt et stort udvalg af varer på internettet via NETtorvet.
Varerne inden for Elektronik og Data, Bolig og Kontor, Have- og Byggemarked, Sport og Underholdning samt Smykker, Tasker og Tøj bestilles på Nettorvet til afhentning i en Coop-butik efter eget valg.
Coop Danmark har siden 1999 udbudt et stort udvalg af varer på internettet via NETtorvet. Varerne bestilles på Nettorvet til afhentning i en Coop butik efter eget valg. Varerne kan afhentes i følgende kæder: Kvickly, Kvickly Xtra, SuperBrugsen, Dagli’Brugsen og LokalBrugsen.
Posted on March 8, 2009
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A basic Internet marketing formula
Posted on January 2, 2009
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There are so many different pieces and options in the world of Internet marketing that it can sometimes be difficult to maintain a well-informed “big picture” outlook. That’s particularly true when you’re just starting out, swimming in what feels like an infinite sea of IM info and ideas.
At its core, though, Internet marketing isn’t really the complicated. There’s a simple basic formula that underlies just about everything we do. After you strip away all of the bells and whistles and start looking at principles, there are three things in which we’re really interested.
Traffic. In order to make sales, you need customers. In order to create customers you need prospects. Traffic is one of the “big three”, you can’t make money if you aren’t connecting eyeballs to your offers.
Conversion. After you get the traffic, you need to persuade those individuals to make a purchase or to take some other action that puts money in your pocket. That’s conversion and nothing good happens without it.
Money. Every time someone makes a purchase or “does the right thing”, you need to make your money. This is the end goal of the whole pursuit. How much you make per sale or action matters.
What happens when we put it all together?
Traffic x Rate of Conversion x $/Conversion = Gross Profit
When you get down to brass tacks, it’s pretty obvious how IM works!